Top 5 Social Apps on Android in the US: Q4 2024

In the fourth quarter of 2024, the top 5 social apps on the Android platform in the United States showcased varied performance across downloads, revenue, and active user engagement. Here's a closer look at the trends for each app based on data from Sensor Tower.

TikTok - Videos, Shop & LIVE experienced a diverse quarter. Weekly revenue started strong at approximately $8.7M, slightly dipped mid-quarter, and closed at around $6.3M. Downloads fluctuated, peaking at 515K in early December, while weekly active users consistently hovered around 29M, showing a slight increase towards the end of the quarter.

Threads saw varying download numbers, with a peak of around 413K in late November. Active users steadily increased from 9.3M to about 10.6M by the end of December, although the app did not generate any revenue during this period.

Instagram maintained stable performance with weekly revenue ranging from $209K to $249K. Downloads saw a significant increase towards the end of the quarter, reaching approximately 323K in late December. Active users remained robust, consistently above 57M.

Facebook demonstrated steady revenue figures, peaking at $308K in late November. Downloads showed an upward trend, particularly notable in late December with over 204K. Active users remained strong, averaging around 116M throughout the quarter.

Bluesky had an interesting quarter with a dramatic increase in downloads peaking at 496K in mid-November. Active users also saw a significant rise, reaching over 1.3M by late November, indicating growing interest in the platform despite no revenue generation.

For more detailed insights into these trends, visit Sensor Tower for comprehensive app analytics and data.